Felix is an osteopath in Brighton and Lewes, and he really does two different jobs. Hands-on treatment for a recent injury, and coaching for pain that has stuck around for months.
That's a hard thing to put on a homepage. Most clinic sites solve it with a row of three identical cards and hope people pick right.
We made the choice a physical object instead. Two doors either side of one seam, and the one you lean toward takes space from the other. Choosing feels like choosing. The same gesture comes back at every decision point, so the site has one idea rather than five effects.
Built in Astro, hosted on Cloudflare, no monthly CMS fee attached to it.
If you run a clinic and your site can't explain what makes your practice different, that's the bit we fix.#webdesign #casestudy #osteopathy #physiotherapy #clinicowner #privatepractice #Brighton #smallbusinessuk
Post 2 · the idea
Every site we build gets one idea worth remembering
Here's the rule we work to. Every site gets exactly one idea worth remembering, and that idea earns its place on every page.
For Felix the idea is the fork. He does two jobs — hands-on osteopathy, and coaching for persistent pain — so the choice between them became a physical object. Two doors, one seam, and the door you lean toward takes space from the other.
It shows up at every decision point on the site. Nowhere else. We won't reuse it on another client, because then it stops being his.
Most clinic websites are the same theme with a different logo, which is why they all feel interchangeable to the person choosing between you and the practice down the road.
One idea, executed properly, is the whole job.#webdesign #brandidentity #designstudio #privatepractice #clinicmarketing #osteopathy #physio #chiropractic
The question we get after a case study is always the same one, so here it is up front.
Autopilot — £19 a month. We build it, host it, keep it running. You never open a dashboard.
Subscribe — £39 a month. Same, plus changes whenever you want them.
Platinum — £89 a month. Booking, payments and the automations behind them. The full front door.
Own it — buy the site outright, no monthly anything, price on application.
No setup fee, cancel any month.
And to answer the thing every clinic owner asks first: we are not asking you to move off your practice management software. Keep it. We build the layer in front of it, so the people who find you actually get as far as booking.
DM "clinic" and we'll show you what yours would look like.#clinicowner #privatepractice #physiotherapy #chiropractic #osteopathy #webdesign #smallbusinessuk #Swansea
